This week’s newsletter includes news from Marcus Thomas, Brokaw, Goodyear, AIGA, and much more.
TKM publishes a biweekly design and marketing newsletter for Northeast Ohio. Each newsletter includes curated links to news, insights, and selected work product from local agencies as well as updates on local brands, professional development events, and design and marketing job opportunities in the region.
Headlines only, no commentary.

Agencies – Insights & Updates

Brokaw brings world’s largest advertising portfolio review to Cleveland
May 7, 2018, MarketsInsider.
Crain Communications brands win several 2018 Jesse H. Neal awards
May 15, 2018, Crain Communications.
Marcus Thomas named agency of record for KraftMaid Cabinetry
April 3, 2018, Marketing Communication News.
Think Media Studio receives 2 Emmy nominations
April 26, 2018, Dan Leibundgut, American Advertising Federation – Cleveland.
hfa: Don’t Miss Your Money Moment [animated video]
May 14, 2018, Kristin Kovesdy, hfa.
Array Creative: Tips & Tricks to Event Marketing Success
April 24, 2018, Becca Springman, Array Creative.
Dick Maggiore: How to build durable competitive advantage
April 25, 2018, Dick Maggiore, The Canton Repository.
Jessica Romano of Adcom Group: Three pillars of a truly rewarding rewards program
May 3, 2018, Jessica Romano, LinkedIn Pulse.
WhiteSpace Creative: How Your Team Can Meet Print Deadlines and Not Kill Each Other
May 17, 2018, Denise Copen, WhiteSpace Creative.
Geometry Global hosts AAF-Akron student portfolio review event [photos]
April 20, 2018, American Advertising Federation – Akron, Facebook.
Skoda Minotti: An Introduction to A/B Testing: Create Emails that Drive Revenue
May 14, 2018, Brandon Ferris, Skoda Minotti.
Kuno: What Do Top Digital Marketing Agencies Charge?
May 17, 2018, Bridget Cunningham, Kuno Creative.
Kleidon: Refreshing Your Brand with Ken Babby of the Akron RubberDucks and Jacksonville JumboShrimp[Podcast]
Ryan Pritt of PEG: Question: Should I Be Using Square Video?
May 14, 2018, Ryan Pritt, Pritt Entertainment Group.
Zeto Creative launches new website for International Tourism Marketing
April 27, 2018, Zeto Creative, Facebook.
Roop & Co.: Quick Guide to Annual Reports [Infographic]
April 12th, 2018, Maggie Sullivan, Roop & Co.
Rosenberg Advertising: When Billboard Advertising Makes Sense
May 15, 2018, Connie Ramser, Rosenberg Advertising.
thunder::tech: How to reach your audience with social media ad targeting [Podcast]
May 17, 2018, thunder::tech.
Go Media Inc.: 3 Tips for Designing Printed Apparel with Dan Byler from Jakprints
May 14, 2018, Go Media Inc.
Sweeney: Your Audience Is Your Influence in Social PR
May 3, 2018, Abby Keefe, Sweeney.
Audio Concepts: The Road to The Stanley Cup
April 23 2018, Chris Jensen, Audio Concepts.
Dallas Riffle Media: The Benefits of Geofencing and Pre-Roll Advertising
April 9, 2018, Dallas Riffle Media.
Falls Digital: CX is the Key to Growth for B2B Manufacturers
April 19, 2018, Joanna Motrunecs, Falls Digital.

Agencies – Featured Work & Case Studies

L+P: 750ml WINE BAR / Brand Development Program
Louis & Partners
Marcus Thomas: Lake Erie Shores & Islands ‘Start Coasting’ campaign
May 16, 2018, Marketing Communication News.
Todd Biss Productions: Industrial Reel 2018
May 7, 2018, Todd Biss Productions.

Brands – News & Selected Content

Speedway to acquire 78 Express Mart locations in New York
April 16, 2018, Marathon Petroleum Corporation.
Goodyear, Bridgestone Join Forces to Form U.S. National Tire Distributor
April 16, 2018, The Goodyear Tire & Rubber Company.
GOJO Enters Next Stage of Family Leadership
May 9, 2018, GOJO.
Airstream Introduces New Travel Trailer Model “Nest”
April 18, 2018, Airstream Inc.
Smucker’s Completes Acquisition of Ainsworth Pet Nutrition, LLC, Maker of Rachael Ray Nutrish Pet Food
May 14, 2018, The J.M. Smucker Company.
Marathon Petroleum announces new partnerships with Southwest Airlines, La Quinta Inns & Suites and the Arbor Day Foundation through Marathon’s rewards program
April 23, 2018, Marathon Petroleum Company.
Cooper Tires website earns best manufacturing website award in internet advertising competition
May 16, 2018, Cooper Tire & Rubber Company.
Mickey Thompson Tires & Wheels Named Official Tire of SCTA / BNI.
May 11, 2018, Mickey Thompson Tires & Wheels.
Aultman Health Foundation and Pomerene Hospital Sign Letter of Intent for Affiliation
May 15, 2018, Aultman Health Foundation.
Lipotec Active Ingredients Becomes Umbrella Brand
April 19, 2018, Lubrizol.
University Hospitals assumes ownership of Andover Health Center
April 12, 2018, University Hospitals.
Sherwin-Williams recognizes student design talent in annual contest
May 8, 2018, Sherwin-Williams.
Summit Racing to Sponsor Pro Mod Racer Keith Haney in NHRA Competition
April 20, 2018, Summit Racing Equipment.
Cleveland Clinic: Union Hospital in Dover Joins Cleveland Clinic Health System
April 2, 2018, Cleveland Clinic.
Oneida Group Hosts Inaugural Hospitality Summit
April 23, 2018, The Oneida Group Inc.
Burton D. Morgan Foundation’s Deborah Hoover Receives Award from Team NEO
May 11, 2018, Burton D. Morgan Foundation.
Yanna Leskiv of GOJO is AMA NEO Member of the Month
May 7, 2018, American Marketing Association – Northeast Ohio.
National Interstate Insurance Company Nearing Completion of Third Building at Richfield Campus
May 16, 2018, National Interstate Insurance Company.
TravelCenters of America Announces 2018 Citizen Drivers
May 9, 2018, TravelCenters of America.
Akron Children’s Hospital reaches $1 million mark in support from Circle K
April 25, 2018, Akron Children’s Hospital.
JOANN Helps Businesses, Organizations and Entrepreneurs Think Big, Create More with Launch of JOANN+
March 19, 2018, JOANN.
Continental: Jay Leno Drives on Trackman Rubber Tracks
May 16, 2018, Continental.
Westfield Insurance: Top Ten Reasons Small Businesses Are the Heartbeat of Our Communities [Video and Infographic]
April 26, 2018, Westfield Insurance.
American Greetings: How to make Hygge happen in spring
May 14, 2018, American Greetings.
Quaker Steak & Lube creates new cocktails in cooperation with master mixologist Armando Rosario
May 1, 2018, Quaker Steak & Lube.
Audio-Technica: Guest blogger David Hewitt writes about recording Pink Floyd in concert in the late 1980s
May 15, 2018, David Hewitt, Audio-Technica.
Heinen’s: Bragging Rights Homebrew Competition
May 17, 2018, Heinen’s Grocery Store.
Content Marketing Highlight: Angelo Petitti’s “Gardening with Angelo” radio show on WTAM 1100am [radio]
Petitti Garden Center.
JOMAC: 10 Henry Ford quotes that apply to work, service trucks, and life
May 9, 2018, Carlee Leslie, JOMAC Ltd.
Pierre’s launches new look, flavors in Signature pints
April 24, 2018, Pierre’s Ice Cream Company.

Talent Watch

Innis Maggiore Hires Marcus Ackman as Director of Media and Digital Marketing Services
May 17, 2018, Innis Maggiore.
6 IdeaBase student employees graduate in 2018: Lillis, Spisak, Harms, Longwell, Benyak, and Prusak
May 12, 2018, Arkayla Tenney-Howard, Idea Base Kent.
Brianna Monroe of Marcus Thomas named new Director of AAF Cleveland
May 11, 2018, Dan Leibundgut, The American Advertising Federation – Cleveland.
Karcher Group hires three new Digital Marketing/Content Specialists, Claudia Miller, Megan Mars and Seth Kurzen.
April 24, 2018, The Karcher Group.
John Forgetta now Marketing Director at WKYC-TV
April 2018, John Forgetta.


“Digital Marketing for Nonprofits” feat. Jacquie Chakirelis, Director of Marketing, Great Lakes Science Center – Thursday, May 24, 2018, 7:45am-9:00am (Cleveland)
American Marketing Association (AMA) – Northeast Ohio.
“New Dimensions in Investor Relations” feat. Jim Roop, Brad Kostka, and Shannon Gaycheck – Thursday, May 24, 2018 (Cleveland)
Public Relations Society of America (PRSA) – Greater Cleveland Chapter.
“The Business of AI” feat. Michael Sikorsky, CEO, Robots and Pencils – Thursday, May 31, 2018, 6:00pm-8:00pm (Cleveland)
American Marketing Association (AMA) – Northeast Ohio.
AIGA Cleveland May Community Meeting – Thursday, May 31, 2018, 6:15pm-8:30pm (Fairview Park)
American Institute of Graphic Arts (AIGA) – Cleveland.
Akron Innerbelt Design Charrette – Saturday, June 3, 2018, 10:00am-3:00pm (Kent)
Craig Thompson Architecture.
SME After Hours: Skylight Financial Group Penthouse – Wednesday, June 6, 2018, 5:30pm-7:30pm (Cleveland)
Sales & Marketing Executives (SME) Cleveland.
Goodyear Blimp Field Trip – Wednesday, June 6, 2018, 3:00pm-5:30pm (Mogadore)
Public Relations Society of America (PRSA) – Greater Cleveland Chapter.
Professional Development Breakfast feat. Guest Speaker Kelly Manderfield, CMO Cleveland Metroparks – Wednesday, June 20, 2018, 8:00am-9:00am (Cleveland)
American Advertising Federation (AAF) – Cleveland.

Job Postings

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